The Ultimate Guide to Writing Well is The Book on Writing written by Paula LaRocque.

She’s a writer and writing consultant who has conducted workshops for hundreds of media, government, academic, and business groups across the United States, Canada, and Europe. She also has been writing consultant for the Associated Press, the Drehscheibe Institute in Bonn, and the European Stars & Stripes in Germany.

For ten years, she taught technical communication at Western Michigan University’s School of Engineering, and journalism at Texas A&M, Southern Methodist, and Texas Christian universities. And for the following 20 years, she was assistant managing editor and writing coach at The Dallas Morning News.

She has been a columnist for the Society of Professional Journalists’ Quill magazine for more than than two decades.

The Book on Writing: The Ultimate Guide to Writing Well consist of

1. A dozen Guidelines to Good Writing.

2. Storytelling.

3. Language and Writing Mechanics.

This book teaches the elements of good writing through the use of essential guidelines, literary techniques, and proper writing mechanics.I believe that having learn this book and practice to write seriously you could write very well.

Read a review written by Arnell Engstrom (Plano, TX USA) about this book  as shown below.

For anyone who wants to improve his/her writing, be it a novel, report, or personal correspondence, there is no better guide than Paula LaRocque’s The Book on Writing.

She defines and illustrates such divers topics as wordiness, jargon, vague qualifiers, archetype, and many more. Writing in which the narrative is elegant, concise, and easy for the reader to follow is decidedly not easy. After reading LaRocque, the verity of Mark Twain’s admission that, “I would have written you a shorter note if I had had the time,” will be more fully appreciated.

This is not a dry, pedantic `how to’ book on writing. It is an entertainingly easy to follow guide on not only what to do, but just as importantly, what not to do. Building interest and suspense, creating word pictures, use of appropriate metaphor, and other writing techniques are explained and illustrated in this superb book.

Don’t be hesitate to BUY The Book on Writing: The Ultimate Guide to Writing Well  to improve your writing skill.

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media written by Ronald D. Smith is a comprehensive guide to the writing process for public relations practice.

This book is using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fourth edition has been updated to reflect significant developments in the public relations field, including:

• New chapter on multimedia and social media releases
• New chapter on websites, blogs, and wikis
• Expansion of the chapter on direct mail and online appeals
• Updated examples of actual pieces of public relations writing
• A companion website including writing exercises, PowerPoint presentations, and relevant links

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Read a review about Becoming a Public Relations Writer  as shown below.

Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation ( Review by Janice King “Author, “Copywriting That Se… (www.writinghightech.com)

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See more detail about this book and ORDER Becoming a Public Relations Writer

Public Relations Writer could use this book as a reference.